Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
Leading Korean sheet mask brand arrives stateside.
July 19, 2019
By: Charlie Sternberg
Mediheal, one of Korea's leading sheet mask brand, has officially launched in the US with beauty expert Daniel Martin as brand ambassador. Available in more than 30 countries, Mediheal has sold more than 1.6 billion sheet masks since its 2009 founding. Renowned for its signature N.M.F. mask and innovative two-step sheet mask model, the brand is celebrated for offering premium quality, highly-effective products at affordable prices. While Mediheal quietly launched on MedihealUS.com last month, its success in Korea has also attracted major US retailers. Mediheal launched on Walgreens.com, select Walgreens stores and is expected to roll out in 1,200 more by November. Mediheal is also available through SokoGlam.com and an official branded store on Amazon.com. “As the K-Beauty phenomenon spread globally, many Korean beauty brands rushed to the US market,” shared Sunjoo Lee, Mediheal US CEO. “We waited until we understood the market enough to offer the right products and chose distribution partners who embraced our core value—making the most cutting-edge, effective beauty products accessible to all.” “Mediheal turned the sheet mask from a promotional novelty item into its own specialized and advanced skincare product, considered an essential part of anyone's daily routine,” shared Kwon Oh-sub, CEO of L&P Cosmetic and founder of Mediheal. “We've shown the industry that sheet masks can become more innovative and can quickly (but effectively) address skin concerns according to an individual's specific needs.” Developed with world-class dermatologists, scientists and estheticians, Mediheal rigorously tests all masks to ensure they contain a distinct combination of the right sheet material paired with the most effective serum in the optimal dosage, enlisting science to effortlessly improve and maintain skin in about 15 minutes. To give consumers peace of mind, Mediheal is the first brand in Korea to use 100% automated manufacturing technology, ensuring a hygienic and worry-free mask experience. “All of our masks are made from the highest quality ingredients.” shared Young Sook Lee, Medheal's global head of R&D and Production. “What distinguishes us from the rest of the category is our groundbreaking process. We take extra care in making sure our mask packs are made through rigorous, automated processes so that we can pack the essences, ampoules and masks into one safe and clean package.” The 20 US items are Mediheal's global best-sellers and range from $1.99 for a single sheet mask to $14.99 for skincare. The full US product list is on MedihealUS.com.
Get the latest Happi news, insights and analysis in your Google Search and AI experiences.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
